Designing is a very important part of most businesses. Graphic design is the specialised field of design which makes use of techniques such as typography, visual arts and page layouts to create a striking image.

Graphic design is used by almost all companies to build a brand image and get a corporate identity. Easily identifiable symbols of various companies which we recognise and connect with the companies are created by graphic designers. Whether it is the golden arc of McDonald’s or the whoosh of Nike, all of these designs have germinated as ideas in the brains of a graphic designer. Advertising agencies and media houses work closely with graphic designers as they are essential to providing the customers with their demands. The various techniques used in graphic design are:

• Visual arts – Before the application of any graphics, the designer has to visualise the scene. This visualisation of various parts of a design can come from traditional art, photography or from the designer’s experience.

• Typography – This is the selection of typefaces, fonts, point size, line length etc. This is done by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers.

• Page layout – In this part the position, arrangement and the treatment of the various elements are decided.

• Interface design – Designing is done for various media, from print to television to the internet. Each of these has its own need sand requirements. Interface design is the configuring of the content for the apt medium.

• Printmaking – The final step. Prints are made of the artwork, generally on paper. This gives the final draft of the design and any mistakes and changes are affected after this.

The Showman is one of the premier design and exhibition specialists in the country and with a team of talented and experienced graphic designers they can provide solution for all your design needs. To know more the services and products offered by them, please visit www.theshowman.com.au

Graphic design has numerous creative applications. One of its vibrant and popular applications is women’s swimwear. Swimwear designs are fluid, fresh and sleek. Swimwear fashion changes every season, increasing the market for graphic designers to submit their designs to clothing companies. Graphic designs commonly take their shape, color, size, and style from the brand. Marketing graphic designs for swimwear can be challenging due to commercial competition and limited budget. One effective and affordable tool to market such designs is the use of printed marketing materials. Below are examples of printed materials that can be used to market your designs.

Postcards – Postcards not only serve as promotional materials but can be used in many different ways.  The various designs for use on swimwear can be showcased on a postcard and directly mailed to swimwear companies. As promotional materials, postcards can easily be distributed at professional trade shows for retailers, graphic artists, or clothing designers. Commercial printing of postcards can be convenient through the services of online printers; they allow customers to upload designs directly to their website. They even offer reasonable or discounted rates for wholesale orders.

Stickers – Stickers can serve as nifty and affordable gift items apart from their use as marketing materials. Your graphic designs can double as sticker designs. Stickers, being small and handy, can also be easily distributed. Wholesale printing of stickers can also be ordered through online printing companies. Customers can also choose specific sizes and finishes for personalized stickers. Online printers also offer services like free digital proofs in PDF format and free paper sample kit delivery.

Posters – A poster print campaign can be affordable and highly attractive. Posters can promote not just one, but a collection of swimwear designs. Aside from promotional materials, poster prints can also be sold or used as free gifts at graphic design trade shows, tours, or exhibits. Graphic designers can also make use of posters as a venue to introduce their graphic design services. Online poster printing companies offer wholesale poster printing at discounted prices. Posters are printed in full color using digital or offset printers.